local marketing strategies

Discover Crazy Local Marketing Methods

If you’re the owner or manager of a local auto repair shop or any other type of local small business, discovering the most effective and practical marketing methods will help you to enjoy greater exposure online and right in your own community.

Since this niche of business is typically rather competitive, it’s important to keep your edge by utilizing the most impressive marketing methods. In order to help your company enjoy the brand recognition that it really deserves (and the new business that will come along with it), we’ve created a sensible quick guide…

Utilize Social Media Platforms

Facebook, Twitter, Pinterest and Instagram are free to use, and all of these popular social media platforms offer tremendous benefits to local auto repair shops which need to advertise via the World Wide Web. While you probably already have a Facebook page for your business, you should definitely create accounts at all of the platforms that we’ve listed here, so as to create a powerful network online.

Once your profiles are up and running, you’ll be able to promote your business and connect with prospective and existing customers online. While nothing is truly free – after all, time is money – the effort that you put into social networking will generally pay off for your business.

Just be sure that every post, tweet and photograph reflects positively on your company. In addition, make sure that you respond to likes, comments and so on quickly. It’s all about engagement which may happen in real-time, and it’s such a powerful way to grow a local brand…

Create Referral Programs

We had the opportunity to interview the owners of M & W Tire, which is an auto repair shop in Benton Harbor, Michigan, about their referral program that offers customers rewards for bringing in new business.  It was a great interview and basically these veteran business owners state that setting up a referral program is detrimental to your business.

Here’s why.  Setting up your own referral program shouldn’t be difficult, and doing so will be a perfect way to drum up business, while also showing your existing clientele that you care about the positive, word-of-mouth advertising that they do.

To set up such a program, think about which type of reward you feel comfortable offering. In some cases, it might be a set percentage off of the next auto repair that you do for the referrer. Ten percent may work well. Offering a gift of some kind may also be effective. However, the gift that you give should be exciting enough to make the concept of referring others to your business appealing.

Run your new referral program the way that you run your business – with the utmost professionalism. Always ensure that every referral is rewarded.  Now that you know a couple of interesting ways to market your local business, you’ll be ready to move forward with the process.

We want to take a quick second to thank M & W Tire for their time! It’s always good to hear directly from business owners who have been in the trenches.

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seo marketing on facebook

Learn How Business Based SEO Experts Find New Clients on Facebook

If you’re running a Small Business Based SEO company, you already know that finding new clients is the best way to keep your firm in the black. However, you may not know the smartest methods of finding new leads.

To help you get the inside scoop on drumming up new business for your SEO firm, we’ve created a sensible quick guide. Our guide is focused on the power of the world’s premier social media platform – Facebook.

Once you’ve discovered the value of Facebook, in terms of fostering new connections which may become positive business relationships (and which will help to line your coffers and build your company brand), you’ll be ready to use this effective Web marketing tool to its best possible advantage…

How to Find New Leads on Facebook

First off, you’ll need a Facebook page for your business. Chances are good that you have one already. Once your page is functional, it will be time to use your existing circle of friends and acquaintances in order to branch out and attract new clients.

Since “friends of friends” are valuable leads, it’s important to create posts which may get attention from these important people. Examples of posts which tend to get noticed, even by those outside of your inner circle, include quizzes, special promotions and shared videos and photographs.

It’s all about creating vibrant posts which engage newcomers. You’ll want to intrigue and inspire whenever you can. Showcasing your company’s strengths will be important – however, you should also aim to entertain.

In the world of Web-based marketing, “content is king”. Never forget that taking the time to offer up interesting content (keep it politically correct at all times) will be the best way to spark engagement from “friends of friends” and other visitors to your Facebook page.

So, do put care into what you post – everything should reflect positively on your company and all content should be designed to impress. If you’re not good at this sort of stuff, outsource the task to someone who is – just make sure that your new writer understands what your company is all about.

Consider Purchasing Facebook Ads

While Facebook may be utilized free of change, there are ways to invest in Facebook ads which may dramatically expand your Web marketing scope. If your budget allows for it, purchasing these sorts of ads will generally be a very wise strategy. When you buy Facebook ads, you’ll be able to target certain demographics, from certain regions. In other words, your ads will find prospective customers automatically, based on your own requirements.

This kind of targeted advertising tends to pay off. Many owners of small and medium-sized SEO companies do buy Facebook advertising, so that their companies are front and center in the eyes of those who are most likely to need their services.

Why Not Get Started Today?  Take an example from an SEO company that specializes in small business SEO tactics like Zxperts.com

These guys have shown that it’s possible to make new connections quickly via Facebook and the results will just keep on coming, for as long as you continue to use the service. So the real question is, why not find new clients on Facebook today?

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