If you’re a small business owner and you want to utilize local search engine optimization tactics to your best advantage, you need to learn the basic methods first. Learning which methods work best will ensure success in this vital area of Web-based marketing.
In order to help you enjoy a greater impact via local SEO marketing, we contacted a local Sacramento SEO company by the name of Kaizen Way Marketing to get the inside scoop on basic local SEO tactics.
He’s quick and practical guide that showcases what we learned and the basic practices when it comes to optimizing your company website for local searches.
So What is Local SEO, Anyway?
Local SEO is the process of utilizing search engine optimization techniques in order to access better local search engine rankings. Since 97% of local consumers use the internet to seek out local goods and services working to improve these types of search engine rankings is always a smart strategy for savvy small business owners.
SEO Tips to Consider
You don’t need to be an SEO guru or tech wizard in order to enhance your local SEO search engine rankings. It’s actually as easy as implementing a few tried-and-true standards. One is getting more online reviews.
Improve Local SEO with More Reviews
While online reviews should always be authentic and never fake, the more of them you get, the better your local search engine rankings will be. The reason being, getting your local business listed on local directory style review sites like Yahoo Local, Yelp, and Angies List, actually helps Google classify and confirm that you are in face a local business.
An easy way to get these reviews is to simply ask your loyal customers to post feedback online at any one of the website mentioned above. By increasing your number of reviews (which hopefully, will be positive feedback), you’ll be able to gain authority and trust, without investing a lot of time and energy.
Something to note: From an SEO standpoint, it doesn’t matter whether reviews are positive or negative. Just getting the reviews and having your listing page shared around the internet will help you build local authority when it comes to Google’s rankings. However, most businesspeople know that negative reviews can do a lot of damage to their businesses so you probably want to avoid those at all costs.
Add SEO Elements to Your Website
Next, turn to your company website – if it’s not currently optimized for local SEO, you’re missing out on a great way to rank higher for these local searches.
There are many ways to optimize a website for Local SEO. The easiest being by adding Title Tags, Meta Tags and Image tags to your existing website that explain specifically what your business is and where it’s located. To do this you simply need to you use your target local keywords to describe your business.
For example, if you own a dentist office in Chicago you would want your keywords to include the keywords “Chicago” and “dentist” as to help identify what your website is about and where your business is located.
Here’s and example.
Title: Smith’s Dental Services – Chicago’s Most Trusted Dentist.
Meta: John Smith Has Been A dentist in Chicago for more than 30 years and his company, Smith’s Dental Services provides the best possible dental procedures in the greater Chicago Metro.
Image Tags: John Smith, Smith’s Dental Service, Our Chicago Dental Office
You can also be sure to do things like adding specific company contact information to your website. This information should feature the same keywords or keyword combinations that we used as an example above. Using towns or city names, state names, postal codes and telephone prefixes which relate specifically to your area will help Google understand where you’re located and in turn they will provide you with higher local rankings.
It’s also wise to add these region-targeted keywords to your web copy. By adding local keywords to the blog posts, product descriptions and “About Us” content that’s already on your website, you’re further telling Google where you belong in the search engine. This fast and easy approach to generating better local SEO rankings is something that anyone can do, and it really works well!
Add Pictures and Label Them Appropriately
Adding photographs to your firm’s website or company blog will also be an effective way to improve local SEO.
For example, adding pictures of your place of business, and then labelling these photographs appropriately, will be a great way to attract more interest from the “bots” which trawl the Web, looking for website information which is then utilized in order to calculate search engine rankings.
Again, adding the right keywords to your Image Tags for pictures will work wonders.
Which Keywords are Right for Local SEO Tactics?
You already know that street names, town or city names, state names, postal codes and so on, are great keywords for local SEO. All you have to do is take your individual niche and add the geo specific keyword as prefix or suffix and you’re good to go. Example: Chicago Dentist.
However, some keywords are easier to rank for than other keywords and targeting these low competition keywords is always a good idea for small businesses who are just getting started with their local web presence.
These easy to rank keywords are often referred to as “long tail keywords” and they typically describe something in detail making the person searching for that term extremely valuable.
You see, if I just searched for dental procedures, I’m not necessarily looking for a local dentist. But, if I search for “24 hr emergency Chicago dentist” I’d definitely looking for a local dentist. Probably to fix an aching tooth. See the difference?
As far as finding out what local keywords will work best of your business, common sense combined with Google’s free keyword tool will take you a long ways!
For more on local SEO please visit http://kaizenwaymarketing.com