If you’re the owner or manager of a local auto repair shop or any other type of local small business, discovering the most effective and practical marketing methods will help you to enjoy greater exposure online and right in your own community.
Since this niche of business is typically rather competitive, it’s important to keep your edge by utilizing the most impressive marketing methods. In order to help your company enjoy the brand recognition that it really deserves (and the new business that will come along with it), we’ve created a sensible quick guide…
Utilize Social Media Platforms
Facebook, Twitter, Pinterest and Instagram are free to use, and all of these popular social media platforms offer tremendous benefits to local auto repair shops which need to advertise via the World Wide Web. While you probably already have a Facebook page for your business, you should definitely create accounts at all of the platforms that we’ve listed here, so as to create a powerful network online.
Once your profiles are up and running, you’ll be able to promote your business and connect with prospective and existing customers online. While nothing is truly free – after all, time is money – the effort that you put into social networking will generally pay off for your business.
Just be sure that every post, tweet and photograph reflects positively on your company. In addition, make sure that you respond to likes, comments and so on quickly. It’s all about engagement which may happen in real-time, and it’s such a powerful way to grow a local brand…
Create Referral Programs
We had the opportunity to interview the owners of M & W Tire, which is an auto repair shop in Benton Harbor, Michigan, about their referral program that offers customers rewards for bringing in new business. It was a great interview and basically these veteran business owners state that setting up a referral program is detrimental to your business.
Here’s why. Setting up your own referral program shouldn’t be difficult, and doing so will be a perfect way to drum up business, while also showing your existing clientele that you care about the positive, word-of-mouth advertising that they do.
To set up such a program, think about which type of reward you feel comfortable offering. In some cases, it might be a set percentage off of the next auto repair that you do for the referrer. Ten percent may work well. Offering a gift of some kind may also be effective. However, the gift that you give should be exciting enough to make the concept of referring others to your business appealing.
Run your new referral program the way that you run your business – with the utmost professionalism. Always ensure that every referral is rewarded. Now that you know a couple of interesting ways to market your local business, you’ll be ready to move forward with the process.
We want to take a quick second to thank M & W Tire for their time! It’s always good to hear directly from business owners who have been in the trenches.